How much Walmart takes from each sale, category by category, with the tier rules that trip up resellers and real examples.
Updated September 27, 2026 · By the Margenos team
Selling on Walmart Marketplace has no monthly subscription fee and no setup fee. Walmart makes its money from a referral fee, a percentage of each sale that depends on the item's category. Most categories are 15%; electronics, cameras and a few others are lower. If you use Walmart Fulfillment Services, WFS fees are charged on top.
The fee is taken from the total sales price, which includes the item price plus shipping, handling, gift wrap and other charges.
| Category | Referral fee |
|---|---|
| Apparel & Accessories | 5% if $15 or less · 10% if $15–$20 · 15% if over $20 |
| Appliances – Compact | 12% on the first $300 · 8% on the portion above $300 |
| Appliances – Major | 8% |
| Automotive & Powersports | 12% |
| Baby Products | 8% if $10 or less · 15% if over $10 |
| Base Power Tools | 12% |
| Beauty, Health & Personal Care | 8% if $10 or less · 15% if over $10 |
| Books | 15% |
| Camera & Photo | 8% |
| Collectibles (approved sellers) | 8% |
| Consumer Electronics | 8% |
| Electronics Accessories | 15% on the first $100 · 8% on the portion above $100 |
| Grocery | 8% if $15 or less · 15% if over $15 |
| Home, Kitchen, Decor & Garden | 15% |
| Indoor & Outdoor Furniture | 15% on the first $200 · 10% on the portion above $200 |
| Industrial & Scientific Supplies | 12% |
| Jewelry & Precious Metals | 20% on the first $250 · 5% on the portion above $250 |
| Luggage & Travel Accessories | 15% |
| Music | 15% |
| Musical Instruments | 12% |
| Office Products | 15% (12% for printer cartridges) |
| Outdoor Power Tools | 15% up to $500 · 8% if over $500 |
| Outdoors Products & Sports | 15% (8% for hunting trail monitors, binoculars, telescopes, spotting scopes, night vision goggles) |
| Personal Computers | 6% |
| Pet Supplies | 15% |
| Plumbing, Heating, Cooling & Ventilation | 10% |
| Shoes, Handbags, Backpacks & Sunglasses | 15% |
| Software & Computer Video Games | 15% |
| Tires & Wheels | 10% |
| Tools & Home Improvement | 15% |
| Toys & Games | 15% |
| Video & DVD | 15% |
| Video Game Consoles | 8% |
| Watches | 15% on the first $1,500 · 3% on the portion above $1,500 |
| Everything Else | 15% |
Read the tiers carefully, because Walmart uses two different styles:
| Item | Sale price | Category rate | Referral fee |
|---|---|---|---|
| Board game | $24.97 | Toys & Games, 15% | $3.75 |
| Shampoo | $8.99 | Beauty, 8% (under $10) | $0.72 |
| Shampoo 3-pack | $19.99 | Beauty, 15% (over $10) | $3.00 |
| Bluetooth speaker | $59.00 | Consumer Electronics, 8% | $4.72 |
Look at the shampoo: splitting or bundling can move an item across a tier and change your fee rate. Beauty, baby and grocery items right around $10–$15 are worth checking both ways.
To see your real profit, subtract all of these plus what you paid. Our guide on how to calculate Walmart profit walks through it, and the free calculator does it for you.
Source: Walmart Marketplace, Pricing and referral fees. Fees change; always confirm in Seller Center.
Walmart charges a referral fee on each sale, based on the item's category. Most categories are 15% of the total sales price. Some are lower, such as 8% for consumer electronics, 6% for personal computers and 12% for automotive.
No. Walmart Marketplace has no setup fee or monthly subscription fee. You pay a referral fee only when an item sells, plus WFS fees if you use Walmart Fulfillment Services.
Yes. Walmart calculates the referral fee on the total sales price, which includes the item price plus shipping and handling, gift wrap and other charges.
Toys & Games has a 15% referral fee on Walmart Marketplace.
Walmart charges 8% on Beauty, Health & Personal Care and Baby Products items with a total sales price of $10 or less, and on Grocery items of $15 or less. Above those prices, the rate is 15%.
Margenos works out referral fees, WFS fees, profit, ROI and your max buy cost right on the Walmart product page. Every plan starts with a 14-day free trial.
Start your free trial Try the free calculatorMore from Margenos