What the Retailer Agreement says in plain English, the policies resellers trip over, and where the official documents live.
Updated November 10, 2026 · By the Margenos team
The Walmart Marketplace seller agreement is officially the Comprehensive Walmart Marketplace Program Retailer Agreement, the contract every seller accepts. It makes you the seller of record, lets Walmart take a referral fee from each sale, requires you to sell only authentic products you have the right to sell, and lets Walmart remove listings, hold payments or end your account at its discretion. The agreement points to a set of "Retailer Policies" that carry the detailed rules. Walmart keeps all of them on one index page, the Walmart Marketplace seller retailer policies (updated Sep 4, 2026). This page summarizes them and links to our deeper guides.
Margenos is not Walmart, and this isn't legal advice. Margenos is a Walmart reseller tool (Chrome extension and Android app) that shows whether a product is worth selling on Walmart Marketplace: fees, profit, ROI, sales estimates, every competing seller with stock, the Buy Box winner and the product's price and Buy Box history. It doesn't manage your account or check your compliance. Read the official documents linked here before you rely on any summary.
Article II of the Retailer Agreement (Rev. July 2024) applies to every seller. The parts resellers should know:
| Section | What it means for you |
|---|---|
| Walmart.com's role | Every sale is between you and the customer, and you're the seller of record. Walmart provides the site and tools. |
| Legal right to sell | You can sell a product if you're an authorized reseller, bought it from an authorized reseller, or otherwise have a legal right to sell it. On request you must provide proof, such as authenticity certificates or confirmation from the brand or supplier. |
| Authenticity | No counterfeit, stolen, illegal or infringing products, and you must keep processes to check that what you sell is authentic. |
| U.S. only | Products must be legal to sell and ship in all U.S. states. |
| Removal requests | If Walmart asks you to remove a product or content, you make commercially reasonable efforts to do it within 24 hours. |
| Referral fees and payouts | Walmart's fee is a percentage of gross proceeds, including shipping and gift wrap. Payouts cover each 14-day period, sent within 7 days of its end. New sellers face an initial holding period, and Walmart can withhold payments during investigations. |
| Fulfillment | You're responsible for shipping and its problems (damage, loss, late delivery) unless you use WFS. Orders not shipped on time can be canceled automatically. |
| Pricing errors | Walmart can require you to honor a pricing mistake. |
| Returns and refunds | Your return policy can't be less favorable than on your own site, and must follow Walmart's Returns Policy. You reimburse Walmart for refunds it gives. |
| Customer data | Walmart owns order data. You can't use it for marketing or contact customers to sell them something elsewhere. |
| Audits | Walmart can request compliance records within 30 days and audit your books, at your cost. |
| Termination | Walmart can terminate the agreement "at any time in its sole discretion," and can suspend you or remove listings if you violate it. |
The Marketplace Seller Code of Conduct (updated Aug 18, 2026) has six principles:
It also bans agreements that restrict competition and sharing competitively sensitive information, such as future prices, with other sellers. Breaking it "may result in removal of listings, account suspension or account termination."
These come up again and again for resellers. Each has its own guide; this is the short version.
Walmart's pricing rules unpublish offers priced egregiously higher than recent prices on Walmart.com or competing sites, and can make overpriced offers lose the Buy Box. High shipping fees count too. See our Walmart repricer guide.
Selling a brand that doesn't allow resellers, or that files IP claims, is the fastest way to collect complaints. See Walmart restricted brands and Walmart Brand Portal and IP complaints. Keep invoices, because the agreement lets Walmart ask for proof of your right to sell.
New items only, unless Walmart has invited you to its Resold program. Walmart's resold products policy (updated Feb 12, 2026) prohibits misrepresenting condition, so opened or used retail returns can't go up as new.
Some products are banned and some categories need approval first. The prohibited products policy says Walmart will automatically unpublish prohibited items. See Walmart prohibited items.
For WFS, Walmart's prepare and pack guide (updated Jul 24, 2026) says items with an expiration or best-by date within 60 days won't be received, and items within 30 days are removed from inventory, returned or disposed of at your expense. Dates must be printed in an accepted format, and perishable items without a date are rejected. Check the date before you buy short-dated grocery or health items.
It depends on the policy and how serious it is. Walmart says prohibited items are automatically unpublished. Walmart's trust and safety policy adds restricted sales, suspension or termination of selling privileges. Account-level enforcement runs from suppression to pause, suspension and termination, and payments can be held. Our Walmart account suspension guide explains each level and how to appeal.
Most policy trouble starts at the buying stage: a brand that complains, a product Walmart already sells cheaper, a price war that tempts you into a sloppy listing. Margenos helps with the part you control before you buy. On any Walmart.com listing it shows every seller with stock, whether Walmart itself is selling, the Buy Box winner and the price history from Margenos's own daily snapshots, plus your profit and ROI after fees. It doesn't tell you whether you're approved for a brand; Seller Center does that. For more on reselling within Walmart's rules, see Walmart reselling.
Sources: Walmart Marketplace seller retailer policies (updated Sep 4, 2026) · Comprehensive Walmart Marketplace Program Retailer Agreement (7.20.2024) · Marketplace Seller Code of Conduct (updated Aug 18, 2026) · Walmart Global Marketplace Seller Privacy Notice (updated Jul 24, 2026) · Walmart pricing rules · Resold products policy (updated Feb 12, 2026) · Prohibited products policy (updated Jun 5, 2026) · WFS prepare and pack shipments (updated Jul 24, 2026) · Multiple seller accounts policy (updated Dec 10, 2025) · Trust and safety policy (updated Dec 11, 2025). Walmart changes its rules; confirm in Seller Center.
It's the Comprehensive Walmart Marketplace Program Retailer Agreement, the contract every seller accepts. It covers your role as seller of record, product rules, referral fees and payouts, fulfillment, returns, customer data, audits and termination.
It's linked as a PDF from Walmart's Marketplace seller retailer policies page on Marketplace Learn. In November 2026 the linked version is dated July 20, 2024.
Six principles: act fairly and with respect, provide accurate information, don't divert customers off Walmart, only send necessary customer messages through Seller Center, meet performance standards, and follow all Retailer Policies.
Only if Walmart has invited you to its Resold program. Otherwise Walmart's resold products policy limits you to new items, and misrepresenting condition is prohibited.
For WFS, Walmart won't receive items with an expiration or best-by date within 60 days and removes items within 30 days, at the seller's expense. Dates must be printed in an accepted format.
Depending on the violation, Walmart can unpublish items, restrict sales, hold payments, or suppress, pause, suspend or terminate your account.
Generally no. Walmart's multiple seller accounts policy prohibits owning multiple accounts, with exceptions only at Walmart's discretion for a significant business reason.
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