Walmart Canada Seller: Fees, Setup and Login | Margenos
Walmart Marketplace · Canada

How to become a Walmart Canada seller

Requirements, fees, Seller Center and WFS for Walmart.ca, and what changes if you already sell on Walmart.com.

Updated November 10, 2026 · By the Margenos team

Selling on Walmart.com (U.S.) too? Margenos shows fees, profit and every seller on any Walmart.com listing. It doesn't cover Walmart.ca.
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To become a Walmart Canada seller, you apply to Walmart Marketplace Canada, which sells on Walmart.ca and the Walmart app. You need a business number or tax ID, a photo ID, documents that verify your business name and address, a return address in Canada or the U.S., and a bank account. Signing up is free; Walmart charges a referral fee on each item sold, set by category. Walmart Canada uses the same Seller Center as the U.S. marketplace, so a U.S. seller can add Canada as a market, and Walmart Fulfillment Services (WFS) runs in Canada too.

Margenos is a Walmart reseller tool (Chrome extension and Android app) that shows whether a product is worth selling on Walmart Marketplace: fees, profit, ROI, sales estimates, every competing seller with stock, the Buy Box winner and the product's price and Buy Box history. Margenos works on Walmart.com (U.S.) only. It doesn't read Walmart.ca listings, Canadian fees or Canadian sellers. If you're researching Walmart.ca, use Walmart's own tools; if you sell on both, Margenos covers the U.S. side.

How to sell on Walmart Canada: requirements

Walmart's Walmart Marketplace Canada guide lists what to have ready:

Documents go in as PNG, JPG or PDF files under 5MB. Walmart's tax classification guide lists the documents for Canadian companies onboarding without a U.S. EIN, such as GST/HST and, where they apply, BC PST or Quebec QST screenshots.

How to become a Walmart seller in Canada, step by step

  1. Apply or add the market. New sellers sign up through Walmart's Marketplace application. Existing U.S. sellers select the flag icon on the Seller Center home page and add Canada, according to Walmart's international seller FAQ.
  2. Verify your business. Enter details exactly as they appear on your documents; mismatches delay approval.
  3. Add market details such as customer service contacts and tax registration numbers.
  4. Set fulfillment and returns: ship yourself, use WFS Canada, or for U.S. sellers, Walmart Remote Fulfillment.
  5. Add payment details, then list your catalog and add inventory.

The U.S. requirements are different; compare them on Walmart seller requirements and how to sell on Walmart.

Walmart Canada seller fees

There are no setup or monthly fees, as Walmart's Walmart.ca seller page says. The referral fee is a percentage of the sale, by category. Walmart Canada's referral fee guide (last updated Oct 30, 2024) lists rates from 6% to 20%, including:

CategoryReferral fee
Personal Computers6%
Consumer Electronics, Cell Phones, Camera & Photo, Video Game Consoles, Major Appliances8%
Grocery, Gourmet Food, Tires & Wheels10%
Automotive, Tools & Home Improvement, Industrial & Scientific, Musical Instruments12%
Most other categories (Toys, Baby, Beauty, Home, Kitchen, Pet Supplies, Sporting Goods, Video Games, Everything Else)15%
Jewellery20%

Walmart notes these contract categories don't match item setup categories one-to-one. Because the guide is from 2024, confirm your rate in Seller Center. U.S. rates are on Walmart seller fees.

New-Seller Savings in Canada

Walmart's New-Seller Savings guide (updated Oct 22, 2026) applies to first-time Walmart Marketplace Canada sellers who go live on or after February 1, 2026, until January 31, 2027:

Referral fee discounts are paid back quarterly, after the quarter ends, on non-returned items. Sellers are auto-enrolled.

Walmart Canada Seller Center login

There isn't a separate Canadian login site. Walmart's guides for Canada link to the same Seller Center at seller.walmart.com, and Walmart's international FAQ says you manage your catalog from "one single Seller Center account" across markets. You switch markets with the flag icon. For login problems, see Walmart seller login. For Walmart seller support in Canada, use the Help button in the Seller Center menu bar to open a case.

Does WFS operate in Canada?

Yes. Walmart's WFS Canada guide (updated Oct 10, 2025) says WFS picks, packs and ships Walmart.ca orders, handles customer support and returns, and shows "Fulfilled by Walmart" tags. Key points from the guide:

Margenos's WFS fees and the WFS fees page are for the U.S. program only.

Can a U.S. seller list on Walmart.ca?

Yes, if eligible. Walmart's U.S. onboarding guide says U.S. Marketplace sellers "may be eligible" to sell on the Walmart Canada, Mexico or Chile marketplaces after completing setup for that market. Walmart Canada accepts a return center in the U.S., and its New-Seller Savings terms describe Walmart Remote Fulfillment (WRF) for sellers fulfilling from the U.S. You may need Canadian tax registration; talk to a tax professional. It works the other way too: Walmart's FAQ says Canada sellers can also sell on the U.S. marketplace from the same account. See selling on Walmart from outside the U.S.

Walmart Canada vendor vs. marketplace seller

A Marketplace seller lists its own inventory on Walmart.ca and sets its own prices. A vendor (supplier) sells wholesale to Walmart Canada, which then sells the product itself. Those are separate processes. Walmart Canada runs a Canada Growth Summit where Canadian small and medium businesses, including Marketplace sellers, meet its merchandising and Marketplace teams; the 2026 event took place June 23, 2026. For how the two models compare, see Walmart 1P vs 3P and how to get your product into Walmart.

On dropshipping: Walmart's U.S. packaging policy bans buying from another retailer and having it ship to a Walmart customer. Check Walmart Canada's own policies in Seller Center before you plan a dropshipping model; our Walmart dropshipping page covers the U.S. rules.

Sources: Walmart Canada: Before you start selling (updated Oct 31, 2024) · Walmart Canada: Referral fees (updated Oct 30, 2024) · Walmart Canada: New-Seller Savings (updated Oct 22, 2026) · Walmart Canada: WFS program (updated Oct 10, 2025) · Walmart: International sellers FAQ · Walmart: Tax classifications and documentation (updated Nov 2, 2026) · Walmart: Before you start selling (U.S.) · Walmart.ca: Sell on Walmart Marketplace · Walmart Canada: Growth Summit. Walmart changes its rules; confirm in Seller Center.

Questions

How do I sell on Walmart Canada?

Apply to Walmart Marketplace Canada with a business number or tax ID, photo ID, documents verifying your business name and address, a return address in Canada or the U.S., and bank details. Existing U.S. sellers can add Canada as a market from the flag icon in Seller Center.

What are Walmart Canada seller fees?

No setup or monthly fees. Walmart Canada charges a referral fee per item, by category: its fee guide lists 6% to 20%, with most categories at 15%. First-time sellers who go live from February 1, 2026 get referral fee discounts until January 31, 2027.

Is the Walmart Canada seller account separate from Walmart.com?

Walmart Canada uses the same Seller Center, and Walmart says you can manage your catalog from one Seller Center account across markets. Each market still has its own setup steps.

Does Walmart Fulfillment Services work in Canada?

Yes. WFS Canada stores, packs and ships Walmart.ca orders from fulfillment centers in Mississauga and Calgary, and handles customer support and returns. It only ships to Canadian addresses.

Can a U.S. seller sell on Walmart Canada?

Yes, if eligible. U.S. Marketplace sellers can add the Canada market in Seller Center, use a U.S. return center, and fulfill from the U.S. with Walmart Remote Fulfillment or their own shipping.

How do I become a Walmart Canada vendor?

Becoming a supplier that sells wholesale to Walmart Canada is a separate process from Marketplace. Walmart Canada's Growth Summit is one route for Canadian businesses to meet its merchandising and Marketplace teams.

Does Margenos work on Walmart.ca?

No. Margenos works on Walmart.com (U.S.) listings only. It doesn't show Walmart.ca prices, Canadian fees or Canadian sellers.

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Margenos works on Walmart.com (U.S.) listings: referral and WFS fees, profit, ROI, sales estimates, sellers and Buy Box history. Start your 14-day free trial.

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