How to get your product into Walmart

How do you get your product into Walmart? There are four main routes: become a Walmart supplier that sells wholesale to Walmart for its stores or Walmart.com (you start by registering through Retail Link), become a drop ship vendor for Walmart.com (by invitation from a Walmart.com buyer), sell it yourself as a Walmart Marketplace seller (apply at seller.walmart.com), or pitch it at Walmart's Open Call if it's made, grown or assembled in the U.S. Marketplace is the fastest to start; a supplier deal puts you on store shelves but takes the longest.

Margenos is a Walmart reseller tool (Chrome extension and Android app) that shows whether a product is worth selling on Walmart Marketplace: fees, profit, ROI, sales estimates, every competing seller with stock, the Buy Box winner and the product's price and Buy Box history. For brand owners, that's a quick way to size up the competition and pricing on Walmart.com before you pick a route. Margenos isn't affiliated with Walmart and can't get you a supplier deal.

The ways to sell your product to Walmart

Route 1: Become a Walmart supplier (in-store or online)

This is the classic "get your product in Walmart" path: Walmart buys from you at wholesale and sells it in stores, Sam's Club or on Walmart.com as its own item. Walmart's apply page says U.S. businesses that want to sell in stores or online must complete its application process. The steps it lists:

1. Review the Supplier Checklist to see what information you'll need.
2. Create an account through Retail Link to start qualification.

Walmart's supplier requirements page lists what you'll need to have in place:

• A GS1 Company Prefix, so your items have their own GTINs/UPCs (GS1 charges initial and renewal fees).
• Insurance that meets Walmart's requirements, kept in place at all times.
• A Federal Tax ID (or W-8 for non-U.S. suppliers) and Dun & Bradstreet registration.
• Compliance: willingness to make products, facilities and records available for audits, inspections and tests, depending on the product.
• Packaging that meets Walmart's supply chain packaging guide.

Be realistic about what registration does. Walmart says that self-registering "does not guarantee you will be extended an agreement to do business." A Walmart merchant (buyer) still has to want your product. Existing suppliers use Supplier One for tools and resources; it isn't a sign-up route for new suppliers. If you want to manufacture Walmart's own brands, you indicate that during the same registration.

Walmart also runs Walmart Start, a program for emerging beauty brands, listed on its supplier page.

Route 2: Drop ship vendor (DSV) for Walmart.com

As a DSV, Walmart lists and sells your product on Walmart.com, and you ship orders directly to customers (or stores). Walmart's Supplier One help docs say you must be invited by a Walmart.com category specialist (buyer), and that the program is aimed at high-volume suppliers. You don't simply sign up, though you'd still go through the supplier qualification process.

The appeal: Walmart owns the listing and the price, and you avoid sending inventory to Walmart warehouses. The catch: you need the buyer's invitation and the systems to handle Walmart's order and shipping requirements.

Route 3: Sell it yourself on Walmart Marketplace

For most small brands, Marketplace is the quickest way onto Walmart.com. You're the seller: you set the price, own the listing content, and pay Walmart a referral fee when it sells. Walmart says there are no setup, monthly or hidden fees. Most categories have a 15% referral fee, with lower or tiered rates in some; see Walmart seller fees.

Walmart lists these minimum requirements to apply:

• A business tax ID (SSN not accepted) or business license number, plus documents verifying your business name and address.
• A history of marketplace or ecommerce success.
• Products with GTINs/UPCs from a GS1 Company Prefix.
• A catalog that complies with Walmart's prohibited products policy.
• Fulfillment through WFS or another U.S. B2C warehouse with returns capability.
• An account with a compatible payment processor.

Apply at seller.walmart.com. Our guide to opening a Walmart seller account walks through the application, and how to sell on Walmart covers what happens after approval.

Protect your brand. If you own a USPTO-registered trademark, Walmart's Brand Portal lets you file IP claims and name authorized resellers. That matters once other sellers start listing your product. See Walmart restricted brands for how brand rights work on Marketplace.

Route 4: Walmart Fulfillment Services

WFS isn't a separate way in; it's how Marketplace sellers can have Walmart store, pick, pack and ship their orders. You stay the seller of record, and Walmart charges fulfillment and storage fees on top of the referral fee. It can help if you don't have your own U.S. warehouse with returns. Costs are on Walmart WFS fees, and WFS vs FBA compares it with Amazon's program.

Walmart Open Call: is it still running?

Yes. Open Call is Walmart's sourcing event for products made, grown or assembled in the United States, where entrepreneurs pitch directly to Walmart and Sam's Club merchants. Open Call 2026 took place on October 7, 2026, at Walmart's Home Office in Bentonville, Arkansas, in person only.

• How to apply: through an exclusive RangeMe link during the application period; only products submitted on RangeMe during that window are considered.
• Eligibility: U.S.-made, grown or assembled, shelf-ready products. Some categories are excluded, including tobacco, pharmaceutical drugs, hemp, livestock, and books, movies and music.
• Format: selected companies get 30-minute one-on-one pitch meetings with a merchant.
• Outcomes: deals can range from a handful of local stores to hundreds of stores, Sam's Club, Walmart.com and Walmart Marketplace, with no outcome guaranteed.

We didn't find details for a 2027 event when we checked in November 2026. Watch Walmart's Annual Open Call page for the next application window.

Which route should you choose?

• You want to start selling on Walmart.com soon: Marketplace, with or without WFS.
• You want store shelves and have the capacity to supply at scale: supplier registration, and Open Call if you make it in the U.S.
• You're already high-volume online and a buyer is interested: DSV.

Many brands start on Marketplace. Sales history on Walmart.com is useful evidence when you later talk to a buyer, though Walmart doesn't promise that path.

Check the competition on Walmart.com first

Whatever route you choose, look at what's already selling. Search Walmart.com for products like yours and open the listings. With Margenos on a listing you can see:

• Price and history: what similar products sell for, and how prices have moved in Margenos's daily snapshots (Walmart.com doesn't show history).
• Competition: every seller on the listing, their stock, whether Walmart itself sells it, and who wins the Buy Box.
• Demand: sales estimates labeled with their source, or "not enough data".
• Your margin: referral and WFS fees and profit at a price you choose, via the profit calculator.

If competing products sell steadily at a price that leaves you a margin after Walmart's fees, that's a reason to move forward. If the category is crowded with cheaper look-alikes or Walmart's own brand, rethink your price or positioning. For a structured way to judge demand, see how to know if a product will sell on Walmart.

Sources: Walmart: Suppliers · Walmart: Apply to be a supplier · Walmart supplier requirements · Supplier One: becoming a DSV or warehouse supplier · Walmart Open Call 2026 · RangeMe: Walmart Open Call 2026 FAQs · Walmart Marketplace (requirements and fees) · Walmart Marketplace referral fees · Walmart Brand Portal overview. Walmart changes its rules; confirm in Seller Center.