Walmart seller requirements and how to become a Walmart seller

The main Walmart seller requirements are a registered business with a business tax ID (Walmart says an SSN is not accepted), documents that verify your business name and address, a personal ID, a history of marketplace or e-commerce sales, products with GTIN/UPC codes, a catalog that follows Walmart's prohibited products policy, and a U.S. warehouse with returns, or Walmart Fulfillment Services (WFS) instead. That list comes from Walmart's own "Before you start selling" guide. You apply online, then verify your business and set up your store in Seller Center. There are no monthly or setup fees.

Margenos is a Walmart reseller tool (Chrome extension and Android app) that shows whether a product is worth selling on Walmart Marketplace: fees, profit, ROI, sales estimates, every competing seller with stock, the Buy Box winner and the product's price and Buy Box history. It doesn't apply for you or speed up approval, but it does let you check your planned products while you wait, without a seller account.

Walmart marketplace requirements: the full list

Walmart lists these as its Marketplace application requirements:

Walmart's tip: enter your business details exactly as they appear on your documents. Mismatched names are a common cause of EIN validation errors and onboarding delays.

Can anyone sell on Walmart?

No. Walmart Marketplace is application-based, not open sign-up like eBay. You need a business with a tax ID, and Walmart reviews your application, business details and sales history before you can publish items. So the honest answer to "can I sell on Walmart" is yes if you have a registered business, a track record selling online and products you can fulfill fast, and not yet if you're starting from zero.

Can you sell on Walmart as an individual?

Not with just your Social Security number. Walmart's requirements say SSN is not accepted, so sole proprietors typically get an EIN or form an LLC first. Our Walmart seller account guide covers setting up the account itself.

How to become a Walmart seller: application steps

1. Check the requirements above and gather your ID, EIN letter, business documents, bank details and a product list with UPCs.
2. Apply from marketplace.walmart.com using the Join Marketplace button, and create your Walmart Marketplace account.
3. Express setup (optional): Walmart's onboarding guide says you can import business info and listings from another marketplace, or skip this and set items up by hand.
4. Business verification: enter business details, personal ID information and payment information. Walmart may ask for more documents or a photo ID with facial recognition.
5. Store setup: add customer service details, choose WFS or seller-fulfilled shipping (both need a verifiable return address and a U.S. return center), and add your catalog.
6. Publish items once setup is complete. Walmart says items can only go live after account setup is finished.

Walmart seller registration deadlines

One date matters: Walmart says that if you don't complete the payment step within 30 days of finishing your business details, your account will be declined and you'll need to reapply. Don't start the application until you have your bank and tax details ready.

Walmart seller approval: how long does it take?

Walmart doesn't publish a single approval time. What its own pages say:

• Business verification "can vary from a few minutes to a few business days," per the onboarding guide.
• Some verification steps may take 7–10 business days, and longer if more review is needed, according to a Walmart moderator on the Marketplace Learn forum, who also said "each application is carefully reviewed."
• WFS billing verification takes two to three business days.
• After you add inventory, account setup can take up to four hours to finalize.

Watch Seller Center and the email on your application for document requests. Slow replies are the easiest delay to avoid. After you start selling, a New Seller Payment Hold applies; its length depends on your country of incorporation.

Walmart seller account requirements after approval

Approval isn't the finish line. To keep selling, you need to meet Walmart's Seller Performance Standards for things like on-time shipping and cancellations, follow its pricing rules and stay out of restricted categories you aren't approved for. See Walmart restricted brands and Walmart prohibited items before you buy stock, and Walmart account suspension for what happens when standards slip.

What it costs to sell on Walmart

Walmart's sell on Walmart page says there are zero monthly or setup fees; you pay a referral fee when you make a sale. If you use WFS, fulfillment and storage fees apply. Our Walmart seller fees page lists the category rates, and WFS fees covers fulfillment.

Tips for the Walmart seller application

• Match everything. The legal name and address on your application, EIN documents and bank account should be identical.
• Show your track record. Walmart lists e-commerce history as a requirement, so include your existing storefronts.
• Bring a real product plan. A list of items with valid UPCs, prices that compete and stock you can actually ship.
• Have fulfillment sorted. Your own U.S. warehouse with returns, or WFS.

That product plan is where Margenos helps. While you wait for approval, open your target items on Walmart.com and check the profit after Walmart fees, the sales estimate, how many sellers are on each listing and their stock, and whether the price has been stable or sliding. You'll go into Seller Center knowing which products are worth listing first. For the next steps once you're in, read how to sell on Walmart.

Sources: Walmart Marketplace Learn: Before you start selling on Walmart Marketplace · Complete onboarding in Seller Center (updated Nov 2, 2026) · Walmart Marketplace Learn forum: moderator reply on review times (Jul 31, 2026) · Walmart Marketplace: Sell on Walmart · Walmart prohibited products policy. Walmart changes its requirements; confirm in Seller Center.