How to sell baby products on Walmart

To sell baby products on Walmart, you need a Walmart Marketplace seller account, new items in original retail packaging, and products that pass Walmart's baby and children's safety rules. Infant formula and baby food are prohibited, as are several sleep and car seat products. The referral fee is 8% for items $10 or less and 15% above $10. Margenos is a Walmart reseller tool (Chrome extension and Android app) that shows whether a product is worth selling on Walmart Marketplace: fees, profit, ROI, sales estimates, every competing seller with stock, the Buy Box winner and the product's price and Buy Box history.

Walmart's referral fee for baby products

Walmart's schedule lists Baby Products at 8% when the total sales price is $10 or less, and 15% when it's over $10. The rate applies to the whole price, including shipping.

Hypothetical examples: a $9.49 pack of pacifier clips with free shipping pays 8% = $0.76. A $24.99 baby carrier pays 15% = $3.75. A $7.99 item with $3.00 shipping totals $10.99 and pays 15% = $1.65. See Walmart seller fees.

What's restricted or banned for baby products

Walmart's baby products policy is detailed:

• Formula and baby food: infant formula, baby food (for children up to 18 months), formula additives, toddler formula and baby juices are prohibited. Oral rehydration solutions and products for children over 18 months are allowed.
• Sleep products: crib bumpers, sleep positioners, inclined sleepers and plush sleep items are prohibited. Flat-surface cribs and bassinets, nursing pillows and swaddles are allowed.
• Car seats: soft car seats, high-back boosters, infant head straps and stroller-to-car-seat adapters are prohibited; covers and travel bags are allowed.
• Health and wellness: restricted to vetted sellers; recalled items and teething products with benzocaine or belladonna are prohibited.
• Condition: used or opened products and items not in original retail packaging are prohibited.

Most baby items are also children's products, so Walmart's children's products policy applies: each needs a valid Children's Product Certificate and a third-party lab test report, which Walmart can ask you to upload. See Walmart restricted brands for brand rules.

What sells and seasonality

Baby is driven by life events more than seasons: new parents buy feeding gear, bath items, monitors, carriers, bottles and nursery storage year-round, and registries keep popular items moving. Diapers and wipes are huge sellers but low-margin and dominated by Walmart. Summer brings travel gear and sun hats; Q4 brings gifts and toys.

Sourcing baby products and the risks

Retail and clearance: discontinued colors and patterns of strollers, carriers and bedding turn up; see Walmart clearance reselling. Online arbitrage: watch for open-box or damaged-box listings, which you can't resell as new; see online arbitrage on Walmart. Wholesale: the cleanest route for certificates and invoices; see Walmart wholesale.

• Recalls: baby gear recalls are frequent. Check the CPSC recall list before buying any lot.
• Safety paperwork: without a CPC and test report you may not be able to keep the listing.
• Bulky items: strollers, high chairs and play yards are expensive to ship and store.
• Counterfeits of popular bottles, pacifiers and carriers exist and can be unsafe.
• Walmart sells essentials itself at low prices.

Checklist before you buy baby products

1. Make sure it's not a banned type (formula, baby food, restricted sleep or car seat items).
2. Check recalls and confirm it's new and sealed.
3. Confirm you can get a CPC and test report.
4. Check sellers, stock and Walmart's offer.
5. Run profit at the right tier with real shipping.

Full process: how to know if a product will sell on Walmart.

WFS notes for baby products

Poly bags with an opening of 5 inches or more need a suffocation warning to go into WFS, which matters for many baby items. Dated items expiring within 60 days won't be received. Bulky gear raises WFS fees, so check Walmart WFS fees before sending it in.

Sources: Walmart Marketplace referral fees · Walmart referral fee schedule for contract categories (updated Mar 9, 2026) · Walmart baby products policy (updated Dec 10, 2025) · Walmart children's products policy (updated Dec 11, 2025) · Walmart prohibited products policy: overview (updated Jun 5, 2026) · WFS: prepare and pack shipments (updated Jul 24, 2026). Walmart changes its rules; confirm in Seller Center.