How to sell pet supplies on Walmart

To sell pet supplies on Walmart, you need a Walmart Marketplace seller account and new items in retail packaging. Hard goods like toys, beds, bowls and leashes are straightforward. Pet food, treats, supplements and medicines are a restricted area with labeling rules and enhanced vetting. The referral fee is 15% for Pet Supplies. Margenos is a Walmart reseller tool (Chrome extension and Android app) that shows whether a product is worth selling on Walmart Marketplace: fees, profit, ROI, sales estimates, every competing seller with stock, the Buy Box winner and the product's price and Buy Box history.

Walmart's referral fee for pet supplies

Walmart's published schedule lists Pet Supplies at 15% of the total sales price, with no price tiers. Shipping counts toward the total, and the fee is only charged when an item sells.

Hypothetical example: a $34.99 orthopedic dog bed with free shipping pays 15% = $5.25. A $12.99 chew toy pays $1.95, which leaves less room once you pay to ship it. Bulky beds and litter can cost more to ship than the fee itself. See Walmart seller fees.

Restrictions for pet products on Walmart

Walmart's prohibited products overview names select pet product types as prohibited, and its pet foods, supplements and medicines policy says this is a restricted category: Walmart contacts sellers it approves for enhanced vetting. Key rules:

• Labeling: pet food and treats need brand and product name, net quantity, guaranteed analysis, intended species, ingredients, feeding directions, manufacturer or distributor and country of origin, following FDA and AAFCO rules.
• Supplements: allowed only if they carry the National Animal Supplement Council (NASC) quality seal.
• Medicines: FDA-approved OTC pet medicines are allowed; prescription animal products, unapproved OTC animal drugs and USDA veterinary biologics are prohibited.
• Flea and tick: non-prescription flea and tick treatments and shampoos are allowed, but may also be subject to FIFRA (EPA pesticide rules).
• Prohibited: CBD or hemp products, refrigerated or frozen items, live feed, pet foods without label approval or state registration, and items named in FDA recalls.

Some pet brands sell only through authorized retailers. See Walmart restricted brands.

What sells and seasonality

Pet supplies are mostly replenishment and replacement: toys, chews, litter accessories, grooming tools, bowls, leashes, crates and beds. Flea and tick products rise in spring and summer, cooling mats and travel gear in summer, and holiday toys and stockings in Q4. New-pet supplies stay steady all year.

Sourcing pet supplies and the risks

Retail and clearance: pet store and big-box clearance on toys, beds and seasonal items; see Walmart clearance reselling. Online arbitrage: works best for light accessories; see online arbitrage on Walmart. Wholesale: the safer route for consumables, because distributor invoices back up label approval and authenticity; see Walmart wholesale.

• Expiration dates on food, treats and supplements.
• Bulk and weight: litter, food bags and large beds are expensive to ship and store.
• Recalls: pet food recalls happen; recalled items are prohibited.
• Counterfeit flea and tick products are a known problem. Buy from verifiable sources.
• Walmart sells major pet brands itself, often at low prices.

Checklist before you buy pet supplies

1. Hard good or consumable? Consumables need approval, compliant labels and dates.
2. Check for the NASC seal on supplements and EPA/FIFRA status on flea products.
3. Weigh it and price shipping or WFS.
4. Check sellers, stock and Walmart's offer on the listing.
5. Run profit after the 15% fee.

Full process: how to know if a product will sell on Walmart.

WFS notes for pet supplies

WFS can work for repeat-purchase pet items. Dated consumables follow the WFS rules: items expiring within 60 days won't be received, and items at 30 days or less are removed at your expense. Heavy, bulky items raise WFS fees and storage, so run WFS fees first.

Sources: Walmart Marketplace referral fees · Walmart referral fee schedule for contract categories (updated Mar 9, 2026) · Walmart prohibited products policy: overview (updated Jun 5, 2026) · Walmart pet foods, supplements and medicines policy (updated Jan 19, 2026) · WFS: prepare and pack shipments (updated Jul 24, 2026). Walmart changes its rules; confirm in Seller Center.